![Evolution of Customer Validation: How it's Changed and What's Next](https://digitalpress.fra1.cdn.digitaloceanspaces.com/pd6nl7j/2023/01/out-0--4--2.png)
Evolution of Customer Validation: How it's Changed and What's Next
Customer validation has long been an important component of the product development process. Initially, it was a manual process consisting of surveys and focus groups, in which participants gave feedback on a product or service. Over the years, this process has evolved significantly, adapting to changing customer needs and technology