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Maximizing E-commerce Sales

Maximizing E-commerce Sales through Innovative Marketing Strategies

As the e-commerce industry continues to expand, it is more important than ever for online businesses to find innovative ways to increase their sales. While traditional marketing methods such as search engine optimization and email campaigns are still important, many businesses are now turning to more modern strategies such as

Understanding User Feedback

Understanding User Feedback: The Why, What, and How

User feedback is an invaluable tool for businesses, providing insight into the customer experience and informing product development. There are many different ways to collect user feedback, and understanding its benefits and how to incorporate it can help businesses make better decisions. This article will explain the why, what, and

Importance of A/B Testing

The Importance of A/B Testing in a Data-Driven Marketing Strategy

A/B testing is an important tool that marketers use to evaluate the effectiveness of different marketing strategies. It is a type of evaluation method used to assess the impact of changes on performance. A/B testing involves running two versions of a campaign simultaneously and comparing the results to

Complete Guide to Mobile App Marketing

The Complete Guide to Mobile App Marketing: Best Practices, Techniques and Trends

Mobile app marketing is a rapidly evolving field and has become increasingly important as the mobile app industry continues to grow. Whether you are launching a new app or looking to reinvigorate an existing one, it’s essential to understand the best practices and techniques for mobile app marketing in

5 Tips for Creating Accurate User Personas for Your Business

5 Tips for Creating Accurate User Personas for Your Business

Creating user personas for your business can be a great way to gain insights into how different types of customers interact with your product or service. Understanding user personas can give you a better sense of how to target your marketing campaigns, optimize customer experiences, and increase sales. In this

Design Effective A/B Tests

How to Design Effective A/B Tests: A Step-by-Step Guide?

A/B testing is an essential tool for any digital marketer or website owner. It allows you to compare two different versions of a page or element to determine which is more effective. By constantly testing and optimizing, you can increase conversions and improve user experience on your site. Step

Benefits of Design Thinking

The Benefits of Design Thinking for Teams and Organizations: Boosting Collaboration and Productivity

Design thinking is a problem-solving approach that encourages creative problem-solving and out of the box solutions. It is a relatively new methodology, but is quickly gaining traction in the business world, as it can help teams and organizations solve complex problems quickly and effectively. In this article we will explore

NextLeap is an ed-tech startup voted as one of the Top 100 Edtech Startups in South Asia with a mission to help early career professionals to transition into roles in product management, UX design and software engineering in product companies. Our industry-relevant curriculum is taught by top tech instructors and mentors, and our students have gone on to work at leading tech companies like Flipkart, Swiggy, PhonePe, Ola, Meesho and many more. With job placement opportunities at 150+ top tech partner companies, we have placed 300+ students in 2022 itself with an average salary of 10+ LPA.